Run Better Digital

Following on from our recent blog, ‘Groups: The Future of Facebook Engagement’, we will be taking a more in-depth look into the various ways that you can improve your Facebook group. Do you run a business and want to start a Facebook group? Does your business already have a Facebook group, but you are looking for ways to increase traffic and maximise engagement? Follow these 9 steps to create a successful and effective marketing tool in the form of a Facebook group:

Read time: 3 - 4 minutes

As more and more businesses start to become aware of the power of social media, they’re learning it’s not just about marketing and getting their brand out there, it’s also a mighty tool for managing their customer relationships. In this post, we take a closer look at using social media for customer relationship management.

Read time: 3 - 4 minutes

You wake up and power up your laptop, you’ve got all the intentions of making today a great one – but wait there’s a not too friendly tweet popping up on your Twitter feed – in fact it’s anything but friendly. You feel defensive, should you reply a negative comment or a complaint on your social media accounts?

Read time: 2 - 3 minutes
Watch time: Approximately 10 minutes

Heart-warming, thought-provoking, tear-jerking, quirky… Nope we’re not talking about a TED talk or the latest inspirational novel to hit the bookshelves; we’re talking adverts. In this blog, we shed light on some of the best Christmas Campaigns to grace us in 2015. We’re talking short, sweet, 1 - 3 minute shorts that you won’t be able to get out of your head (the aim, of course, of any ad campaign).

Throughout the month of September, a digital festival is held in Brighton, England. While the event itself celebrates digital culture, it has brought with it an interesting - and, at times, confronting - digital installation at Brighton train station. The station's main display, which usually rotates between displaying train times and advertisements, now includes two-minute loops of secrets that have been submitted anonymously; and some of them are very personal.

In its most recent marketing campaign, Burger King (BK) has made a highly publicised effort to ask for McDonald’s (McD’s) partnership to create a “McWhopper”, an amalgamation of McDonald’s Big Mac and Burger King’s Whopper burger.

The #McWhopperProposal plan was to sell this special burger at a pop-up restaurant in Atlanta for one day, with all profits going to Peace One Day, a non-profit group that seeks to raise awareness of the International Day of Peace (21 September). McDonald's has since declined the proposal. Although Burger King may have lost McD’s support, the campaign has been a big win for the company in a number of ways.

How can we, as leaders in a continually evolving and emerging digital marketplace, create our own brand identity online whilst keeping a personable and professional presence akin to core values you want to represent? Perhaps ditching the .com for a more personal domain will be the change you are looking for in 2015.

Sometimes guerilla marketing or more inventive ad campaigns can quickly go viral. Here is a collection of some of the more out there and down right funny viral campaigns/videos that we are loving at the moment!

Merry Christmas everyone! If for any reason you've found yourself on here on Christmas Day, then we're keeping things festive with a list of some of the best Christmas ads to come out over the years. So without further ado, let's take a look.

Sometimes one person's nervous fumbling for words can prove to be a marketing gold mine for a brand. This was certainly the case for Chevrolet.

In the wake of the San Francisco Giants winning the World Series, the team's very own pitcher Madison Bumgarner was announced as the Most Valuable Player (MVP). One key reward for his status of MVP was a brand new Chevy Colorado. All that remained was for one of Chevrolet's regional managers, Rikk Wilde, to present the MVP award and Chevy Colorado to Bumgarner.