9 Ways to Improve Your Facebook Group

Posted by Tiarna Adams on Tue, May 21, 2019 @ 03:33 PM

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Following on from our recent blog, ‘Groups: The Future of Facebook Engagement’, we will be taking a more in-depth look into the various ways that you can improve your Facebook group. Do you run a business and want to start a Facebook group? Does your business already have a Facebook group, but you are looking for ways to increase traffic and maximise engagement? Follow these 9 steps to create a successful and effective marketing tool in the form of a Facebook group:

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Topics: Generating & Nurturing Leads, Public Relations, social media, Facebook, customer interaction, marketing, conversational marketing, social media marketing, engagement

Using social media for customer relationship management

Posted by Camille Storms on Mon, Feb 15, 2016 @ 03:09 PM


Read time: 3 - 4 minutes

As more and more businesses start to become aware of the power of social media, they’re learning it’s not just about marketing and getting their brand out there, it’s also a mighty tool for managing their customer relationships. In this post, we take a closer look at using social media for customer relationship management.

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Topics: Social Media News & Strategies, Online Advice, Public Relations

Complaints on social media: how should your brand respond?

Posted by Camille Storms on Mon, Jan 25, 2016 @ 03:55 PM


Read time: 3 - 4 minutes

You wake up and power up your laptop, you’ve got all the intentions of making today a great one – but wait there’s a not too friendly tweet popping up on your Twitter feed – in fact it’s anything but friendly. You feel defensive, should you reply a negative comment or a complaint on your social media accounts?

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Topics: Social Media News & Strategies, Public Relations

Our 5 favourite Christmas ad campaigns of 2015

Posted by Camille Storms on Mon, Dec 21, 2015 @ 04:04 PM


Read time: 2 - 3 minutes
Watch time: Approximately 10 minutes

Heart-warming, thought-provoking, tear-jerking, quirky… Nope we’re not talking about a TED talk or the latest inspirational novel to hit the bookshelves; we’re talking adverts. In this blog, we shed light on some of the best Christmas Campaigns to grace us in 2015. We’re talking short, sweet, 1 - 3 minute shorts that you won’t be able to get out of your head (the aim, of course, of any ad campaign).

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Topics: Entertainment, Public Relations, Advertising Tips

Personal confessions coincide with Brighton Digital Festival

Posted by David Murton on Thu, Sep 24, 2015 @ 10:52 AM


Throughout the month of September, a digital festival is held in Brighton, England. While the event itself celebrates digital culture, it has brought with it an interesting - and, at times, confronting - digital installation at Brighton train station. The station's main display, which usually rotates between displaying train times and advertisements, now includes two-minute loops of secrets that have been submitted anonymously; and some of them are very personal.

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Topics: Social Issues, Technology, Public Relations

Burger King’s Win: The McWhopper Proposal

Posted by Rachel Lee on Fri, Aug 28, 2015 @ 04:55 PM


In its most recent marketing campaign, Burger King (BK) has made a highly publicised effort to ask for McDonald’s (McD’s) partnership to create a “McWhopper”, an amalgamation of McDonald’s Big Mac and Burger King’s Whopper burger.

The #McWhopperProposal plan was to sell this special burger at a pop-up restaurant in Atlanta for one day, with all profits going to Peace One Day, a non-profit group that seeks to raise awareness of the International Day of Peace (21 September). McDonald's has since declined the proposal. Although Burger King may have lost McD’s support, the campaign has been a big win for the company in a number of ways.

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Topics: Social Media News & Strategies, Business News, Public Relations

The domain dilemma: the pros and cons of new top-level domains

Posted by Holly Gilbert on Tue, Mar 31, 2015 @ 09:29 AM

How can we, as leaders in a continually evolving and emerging digital marketplace, create our own brand identity online whilst keeping a personable and professional presence akin to core values you want to represent? Perhaps ditching the .com for a more personal domain will be the change you are looking for in 2015.

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Topics: Online Advice, Technology, Public Relations

6 more of our favourite viral campaigns

Posted by Ted Tabet on Fri, Mar 13, 2015 @ 11:20 AM


Sometimes guerilla marketing or more inventive ad campaigns can quickly go viral. Here is a collection of some of the more out there and down right funny viral campaigns/videos that we are loving at the moment!

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Topics: Entertainment, Public Relations

Christmas Day Special: The best Christmas ads of all time

Posted by David Murton on Thu, Dec 25, 2014 @ 10:00 AM

Merry Christmas everyone! If for any reason you've found yourself on here on Christmas Day, then we're keeping things festive with a list of some of the best Christmas ads to come out over the years. So without further ado, let's take a look.


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Topics: Public Relations, Advertising Tips

#TechnologyAndStuff - Chevrolet embraces World Series word fumble

Posted by David Murton on Fri, Oct 31, 2014 @ 12:25 PM

Sometimes one person's nervous fumbling for words can prove to be a marketing gold mine for a brand. This was certainly the case for Chevrolet.

In the wake of the San Francisco Giants winning the World Series, the team's very own pitcher Madison Bumgarner was announced as the Most Valuable Player (MVP). One key reward for his status of MVP was a brand new Chevy Colorado. All that remained was for one of Chevrolet's regional managers, Rikk Wilde, to present the MVP award and Chevy Colorado to Bumgarner.

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Topics: Social Media News & Strategies, Entertainment, Public Relations

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