Optus's apology for early wake-up call: was it enough?

Posted by David Murton on Thu, Jan 15, 2015 @ 11:07 AM

If you have a smart phone (or even a classic mobile phone) with Optus and live in southeast Queensland, then you may have been one of countless customers who were woken up an hour earlier than usual yesterday.

Without getting overly technical, the Optus network suffered a technical issue, causing towers in the southern/southeast parts of Queensland to change to NSW time. With NSW currently in daylight savings, it meant Optus customers who had their phones set to automatically update to network time saw their phones jump forward an hour. Given the 'automatic' setting is the norm for most smart phones these days, it led to a sizeable number of Queenslanders being jilted out of an hour of sleep.

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Topics: Social Media News & Strategies, Public Relations

Christmas Day Special: The best Christmas ads of all time

Posted by David Murton on Thu, Dec 25, 2014 @ 10:00 AM

Merry Christmas everyone! If for any reason you've found yourself on here on Christmas Day, then we're keeping things festive with a list of some of the best Christmas ads to come out over the years. So without further ado, let's take a look.


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Topics: Public Relations, Advertising Tips

#TechnologyAndStuff - Chevrolet embraces World Series word fumble

Posted by David Murton on Fri, Oct 31, 2014 @ 12:25 PM

Sometimes one person's nervous fumbling for words can prove to be a marketing gold mine for a brand. This was certainly the case for Chevrolet.

In the wake of the San Francisco Giants winning the World Series, the team's very own pitcher Madison Bumgarner was announced as the Most Valuable Player (MVP). One key reward for his status of MVP was a brand new Chevy Colorado. All that remained was for one of Chevrolet's regional managers, Rikk Wilde, to present the MVP award and Chevy Colorado to Bumgarner.

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Topics: Social Media News & Strategies, Entertainment, Public Relations

Halloween special: 4 creepy ad campaigns

Posted by Madeleine Richards on Fri, Oct 31, 2014 @ 10:16 AM


As Halloween steadily grows into an international celebration, the opportunities it provides for brands increases as well. Often acting as an exhibition of what's in popular culture that year, it allows businesses to tap into what's trending or enduring horror classics, and add their own ghoulish/inventive twist. In honour of this event and its ever-increasing popularity in Australia, here are four awesome PR campaigns that circulated this October.


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Topics: Public Relations, Advertising Tips

The dangers of overhyping a product

Posted by David Murton on Mon, Oct 27, 2014 @ 06:00 AM

When it comes to promoting a new product or service, there's a fine line between creating a buzz and creating an unwarranted amount of hype.

The key issue with excessive hype is that it results in massive expectations among prospective buyers. In today's blog, I'll be showing you some examples of when business's overhyped their products (and even their own brands), leading to unwanted results.

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Topics: Public Relations

Social media newsjacking: the good, the bad, and the ugly

Posted by Madeleine Richards on Mon, Oct 06, 2014 @ 10:00 AM

As dozens of brand newsjack Apple's 'bendgate' disaster for their own personal gain, the discussion of newsjacking in public relations comes into play. With Heineken, KitKat, and direct competitor Samsung throwing shade at the design-flawed iPhone 6 Plus, it can be questioned just where exploiting a firm's bad news for your own gain falls on the moral compass.

Despite this, when done well, it can generate a lot of buzz and business for your brand, as well as re-establishing your company's relevance in the fast-moving newsphere.


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Topics: Social Issues, Public Relations

5 great not-for-profit digital PR campaigns

Posted by Madeleine Richards on Fri, Oct 03, 2014 @ 10:41 AM

For thousands of not-for-profit organisations, the key revenue they generate is through collection stalls in shopping centres. Blinded by the illusion that digital campaigns need excessive money or education, these organisations are missing out on desperately needed funding by not embracing a digital profile. However, for a number of savvy charities, incorporating a digital media platform in their marketing mix has provided incredible results, enabling their important messages to be shared worldwide. Here are five great examples of not-for-profits that have excelled at digital public relations.


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Topics: Social Media News & Strategies, Social Issues, Public Relations

Wicked's ad campaign is almost as wicked as the show itself

Posted by Jordenne Swaby on Sat, Sep 27, 2014 @ 07:00 AM
The popular Broadway show Wicked, which shares the untold story of the witches of Oz has landed on Australian shores with shows in Sydney throughout September and October. As is to be expected from a glamorous Broadway production, Wicked has landed with a bang, with a high-impact, interactive outdoor campaign that engages multiple senses.
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Topics: Entertainment, Public Relations

Apple fans fall victim to unfortunate hoax ad

Posted by Madeleine Richards on Fri, Sep 26, 2014 @ 08:00 AM

Right on time with the new device(s) and iOS 8 update, Apple fans have been hit with a dangerous new hoax, leading many to accidentally destroy their phones. The hoax ad, seemingly originating on 4chan, has been introducing Apple's 'latest and greatest' iOS 8 feature, Wave, and encouraging iPhone users to charge their phone wirelessly using 'any standard household microwave'. 

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Topics: Apps, Public Relations

Hashtags for business, part 2: 5 great hashtag campaigns

Posted by Madeleine Richards on Thu, Sep 25, 2014 @ 07:00 AM

In part one of this series, we gave a simple overview of how your business can use hashtags strategically, capitalising on one of the most prominent online marketing trends around. Now, we're going to look at five brands that have successfully used hashtags in their recent marketing efforts, hopefully giving some inspiration as to how you can incorporate them into your next social media marketing strategy.


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Topics: Social Media News & Strategies, Public Relations

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