Sometimes one person's nervous fumbling for words can prove to be a marketing gold mine for a brand. This was certainly the case for Chevrolet.
In the wake of the San Francisco Giants winning the World Series, the team's very own pitcher Madison Bumgarner was announced as the Most Valuable Player (MVP). One key reward for his status of MVP was a brand new Chevy Colorado. All that remained was for one of Chevrolet's regional managers, Rikk Wilde, to present the MVP award and Chevy Colorado to Bumgarner.