#TechnologyAndStuff - Chevrolet embraces World Series word fumble

Posted by David Murton on Fri, Oct 31, 2014 @ 12:25 PM

Sometimes one person's nervous fumbling for words can prove to be a marketing gold mine for a brand. This was certainly the case for Chevrolet.

In the wake of the San Francisco Giants winning the World Series, the team's very own pitcher Madison Bumgarner was announced as the Most Valuable Player (MVP). One key reward for his status of MVP was a brand new Chevy Colorado. All that remained was for one of Chevrolet's regional managers, Rikk Wilde, to present the MVP award and Chevy Colorado to Bumgarner.

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Topics: Social Media News & Strategies, Entertainment, Public Relations

Halloween special: 4 creepy ad campaigns

Posted by Madeleine Richards on Fri, Oct 31, 2014 @ 10:16 AM


As Halloween steadily grows into an international celebration, the opportunities it provides for brands increases as well. Often acting as an exhibition of what's in popular culture that year, it allows businesses to tap into what's trending or enduring horror classics, and add their own ghoulish/inventive twist. In honour of this event and its ever-increasing popularity in Australia, here are four awesome PR campaigns that circulated this October.


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Topics: Public Relations, Advertising Tips

The dangers of overhyping a product

Posted by David Murton on Mon, Oct 27, 2014 @ 06:00 AM

When it comes to promoting a new product or service, there's a fine line between creating a buzz and creating an unwarranted amount of hype.

The key issue with excessive hype is that it results in massive expectations among prospective buyers. In today's blog, I'll be showing you some examples of when business's overhyped their products (and even their own brands), leading to unwanted results.

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Topics: Public Relations

Social media newsjacking: the good, the bad, and the ugly

Posted by Madeleine Richards on Mon, Oct 06, 2014 @ 10:00 AM

As dozens of brand newsjack Apple's 'bendgate' disaster for their own personal gain, the discussion of newsjacking in public relations comes into play. With Heineken, KitKat, and direct competitor Samsung throwing shade at the design-flawed iPhone 6 Plus, it can be questioned just where exploiting a firm's bad news for your own gain falls on the moral compass.

Despite this, when done well, it can generate a lot of buzz and business for your brand, as well as re-establishing your company's relevance in the fast-moving newsphere.


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Topics: Social Issues, Public Relations

5 great not-for-profit digital PR campaigns

Posted by Madeleine Richards on Fri, Oct 03, 2014 @ 10:41 AM

For thousands of not-for-profit organisations, the key revenue they generate is through collection stalls in shopping centres. Blinded by the illusion that digital campaigns need excessive money or education, these organisations are missing out on desperately needed funding by not embracing a digital profile. However, for a number of savvy charities, incorporating a digital media platform in their marketing mix has provided incredible results, enabling their important messages to be shared worldwide. Here are five great examples of not-for-profits that have excelled at digital public relations.


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Topics: Social Media News & Strategies, Social Issues, Public Relations

Wicked's ad campaign is almost as wicked as the show itself

Posted by Jordenne Swaby on Sat, Sep 27, 2014 @ 07:00 AM
The popular Broadway show Wicked, which shares the untold story of the witches of Oz has landed on Australian shores with shows in Sydney throughout September and October. As is to be expected from a glamorous Broadway production, Wicked has landed with a bang, with a high-impact, interactive outdoor campaign that engages multiple senses.
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Topics: Entertainment, Public Relations

Apple fans fall victim to unfortunate hoax ad

Posted by Madeleine Richards on Fri, Sep 26, 2014 @ 08:00 AM

Right on time with the new device(s) and iOS 8 update, Apple fans have been hit with a dangerous new hoax, leading many to accidentally destroy their phones. The hoax ad, seemingly originating on 4chan, has been introducing Apple's 'latest and greatest' iOS 8 feature, Wave, and encouraging iPhone users to charge their phone wirelessly using 'any standard household microwave'. 

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Topics: Apps, Public Relations

Hashtags for business, part 2: 5 great hashtag campaigns

Posted by Madeleine Richards on Thu, Sep 25, 2014 @ 07:00 AM

In part one of this series, we gave a simple overview of how your business can use hashtags strategically, capitalising on one of the most prominent online marketing trends around. Now, we're going to look at five brands that have successfully used hashtags in their recent marketing efforts, hopefully giving some inspiration as to how you can incorporate them into your next social media marketing strategy.


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Topics: Social Media News & Strategies, Public Relations

PayPal calls out Apple in full page ad

Posted by Kathleen Noon on Mon, Sep 22, 2014 @ 12:07 PM

When asked who would have paid for a full page 'anti-Apple' ad in The New York Times, I bet your first guess would not have been PayPal. The payment website took a major swing at the company's accountability in the recent celebrity nude photo hack, which many have used to highlight insufficient security requirements within the iCloud system. As a major player in the mobile-payment market, which Apple recently announced its intention to join, PayPal is using this opportunity to beef up the face value of their security while bringing Apple under scrutiny.

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Topics: Entertainment, Business News, Public Relations

Hashtags for business, Part 1: Improving your marketing efforts

Posted by Madeleine Richards on Tue, Sep 16, 2014 @ 10:31 AM


We've been banging the drum about hashtags for a while now. One of the internet's most popular trends of the last few years, it has entered our news, emergency services, and even our everyday language. Due to its simple nature and easy usability, it is unsurprising that many businesses have begun to include the use of hashtags in their digital marketing mix. However, it can be tricky to execute if you don't understand the concept completely, and can go comically wrong if it's not done strategically. Here's a simple overview of what the hashtag is, what it does, and how your business can include it in its social media plans.

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Topics: Social Media News & Strategies, Business News, Public Relations

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