SEO For Small-Business Websites: What You Need To Know [Infographic]

Posted by Rita Braby on Fri, Apr 20, 2018 @ 10:54 AM

Margin infographic blog

SEO can seem like a mystery, particularly for small-business owners trying to optimise their digital presence. There are a few key things that matter for small-business websites in regards to their SEO.

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Topics: Desktop & Mobile Website Design, SEO Resources, infographics

5 SEO Tips To Boost Your Ranking In Local Search Results

Posted by Rita Braby on Mon, Feb 13, 2017 @ 02:16 PM

seo local search results

For many, local SEO results can make or break a business. Online searches including “near me” have grown rapidly every year since 2011, with people’s proximity to a business playing a big role in their decision making process.

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Topics: SEO Resources

10 Powerful Inbound Marketing Tactics For B2B Companies

Posted by Rita Braby on Mon, Oct 31, 2016 @ 10:24 AM

inbound marketing b2b

The world is turning to mobile and customers are more self-educated than ever before. For B2B companies, it can be difficult to know how to market themselves in the ever-changing tech world. Traditional forms of marketing are on their way out and more and more businesses are turning to inbound marketing.

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Topics: SEO Resources, Generating & Nurturing Leads

5 Ways To Repurpose Old Content To Boost Your SEO

Posted by Rita Braby on Fri, Aug 12, 2016 @ 12:59 PM

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We’ve all heard the phrase “content is king” but does that mean you have to create brand new content every day?

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Topics: Guide to Content Marketing, SEO Resources

How The Speed Of Your Website Is Effecting Your Google Ranking

Posted by Rita Braby on Mon, Jul 04, 2016 @ 02:55 PM

Website speed

The time it takes your website to load could be playing a big part in where you’re ranking on Google’s search results. They announced all the way back in 2010 that they would be including site speed as a signal in their search algorithms for desktop and mobile, but how they actually measure it and how it affects your website is still a little hazy.

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Topics: SEO Resources

How Google Search Actually Works

Posted by Rita Braby on Mon, Apr 18, 2016 @ 04:59 PM

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It may seem really simple, but there are several different and very important things happening when you make a Google search. We wanted to break down the actual process behind its web searches to help you better understand how to build your exposure and SEO on the world’s largest search engine.

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Topics: Online Advice, SEO Resources

Screaming Frog and your website's SEO

Posted by Camille Storms on Tue, Feb 02, 2016 @ 09:14 AM

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Topics: Online Advice, SEO Resources, Technology

A Guide to Inbound Marketing, Episode 5: SEO [VIDEO]

Posted by Viktoria Crosbie on Thu, Oct 16, 2014 @ 06:00 AM

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Episode 5 of Margin Media’s series on Inbound Marketing focuses on SEO. Search Engine Optimisation, commonly shortened to SEO, is a strategy businesses use to ‘optimise’ their webpages and increase their website’s search engine rank. Watch the following clip to learn more about SEO and points to consider when implementing a SEO strategy on your business’s website.

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Topics: Guide to Content Marketing, SEO Resources

Tips for creating a user-friendly website

Posted by Alex Connellan on Wed, Oct 15, 2014 @ 06:00 AM

There are so many different means of creating and maintaining a website beyond writing good content - who will host your domain? How will you balance the cost of running the website with how much it's earning? Should you code each page from scrap or use templates as a starting point?

This list is by no means a be-all-end-all guide in how to design a website. This guide merely offers five key pieces of advice on how to customise your website to better engage with your audience.

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Topics: Desktop & Mobile Website Design, SEO Resources

5 ways social media improves your SEO

Posted by David Murton on Tue, Oct 14, 2014 @ 06:00 AM

Online, search engine optimisation (SEO) is an important practice all brands need to observe.

SEO helps your brand's website earn greater authority that leads to an improved search engine ranking. Over the past few years, social media has become an increasingly important part of the search engine puzzle.

In today's article, I will providing some insight into just how social media influences and improves your brand's overall website SEO efforts.

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Topics: Social Media News & Strategies, SEO Resources

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