Did you miss part 1? You can read it by clicking here.
For part 2, I'll be taking you through three other simple measures you can take to optimise your Twitter presence for search - both in reference to Twitter search and Google search results. So without further ado, let's jump straight into it.
A recent agreement between Twitter and Google has meant that activity from the social network now pops up in search results on Google.
While this feature continues to be progressively rolled out around the world, it's worth remembering that there are other ways that your Twitter presence can benefit your overall brand SEO. Today, I will be releasing two blogs that provide you with some guidance on what you can do to ensure your brand's Twitter account is working at optimal condition to benefit your online discoverability.
Businesses are always looking to attract visitors to their website in the hope of generating leads that will ultimately convert into a profitable customer base. In this post, we share 5 ways of increasing website traffic and leads to your website.
Topics: Social Media News & Strategies, Guide to Content Marketing, SEO Resources
When was the last time you reviewed your website’s content? If it has been a while, or if you have never done so, it is time to consider a content audit.
This week's Tweets of the Week focus on Search Engine Optimisation (SEO), a huge part of our work here at Margin Media and integral element to consider when redesigning your website. We have searched the web to find some of the most noteworthy happenings in the SEO space, words of wisdom from some SEO gurus and a look at #Mobilegeddon!
Twitter announced a new deal linking it with Google that it hopes will lift the business after poor quaterly results. Now, when brands buy ads on Google they can also order Promoted Tweets directly to maximise their ad reach.
In case you missed it, Google recently announced that the way in which it surfaces mobile-friendly results has now been improved.
Started on 21 April, Google introduced a new aspect to its Google search algorithm that increases the value of a website's mobile friendliness as a ranking signal. Unlike other changes to its search algorithm, however, this latest change is device-specific.
Topics: SEO Resources
With 2014 almost over, Google has released its annual statistics on what people searched for online.
While these stats do look at things on a global scale, we were interested in just what Australians were searching for throughout the year. Whether we're searching for God, overly fascinated by Jeniffer Lawrence or, for some reason, genuinely interested in learning how to to twerk, here are the Google searches Australians made in 2014.
Topics: SEO Resources, Business News
Episode 5 of Margin Media’s series on Inbound Marketing focuses on SEO. Search Engine Optimisation, commonly shortened to SEO, is a strategy businesses use to ‘optimise’ their webpages and increase their website’s search engine rank. Watch the following clip to learn more about SEO and points to consider when implementing a SEO strategy on your business’s website.
Topics: Guide to Content Marketing, SEO Resources
There are so many different means of creating and maintaining a website beyond writing good content - who will host your domain? How will you balance the cost of running the website with how much it's earning? Should you code each page from scrap or use templates as a starting point?
This list is by no means a be-all-end-all guide in how to design a website. This guide merely offers five key pieces of advice on how to customise your website to better engage with your audience.