Social Commerce and the Rise of Live Shopping in Australia

Posted by Claire Matthews on Wed, Nov 01, 2023 @ 10:29 AM

 

In ecommerce, it can be challenging to keep up with the latest trends and technologies. In this blog, we’re exploring trends in social commerce and live shopping to keep you updated.

Social commerce is the use of social media platforms like Facebook and Instagram to market and sell products. It allows customers to make purchases directly from their social media apps, without needing to visit your website.  

Social commerce is fast and easy. For example, whilst scrolling through Instagram, you could see a set of skin care products, tap Shop Now, add it to your shopping cart and checkout within the app.  

Social shopping is becoming hugely popular for ecommerce stores. Let's dive in to see how you could use it for your store.

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Topics: social media, social media marketing, ecommerce, engagement, social proof, social commerce, ecommerce marketing, 2023, live shopping

How to Market your Brand on TikTok in 2023

Posted by Claire Matthews on Thu, Mar 23, 2023 @ 09:00 AM

 

Are you looking for a fresh and exciting way to market your ecommerce brand in 2023? If so, you might want to consider TikTok. This social media platform has exploded in popularity over the past few years and is showing no signs of slowing down. 

In this blog, we will show you how to market your brand on TikTok in 2023, using the latest techniques. From leveraging user-generated content to embracing ecommerce features, we’ll cover everything you need to know to succeed on this dynamic platform.

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Topics: Social Media News & Strategies, social media, influencer marketing, social media marketing, ecommerce, social commerce, ecommerce marketing, 2023

How to use AI to Grow your Social Media Following

Posted by Claire Matthews on Thu, Mar 09, 2023 @ 09:00 AM

 

Social media has become an integral part of marketing for ecommerce businesses. It provides an opportunity to reach a large audience and build brand awareness.

Building a following on social media takes time and effort. Fortunately, artificial intelligence (AI) is helping businesses to grow their social media following more efficiently. 

In this blog, we'll discuss how you can use AI to grow your social media following and boost your ecommerce business.

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Topics: Social Media News & Strategies, Technology, social media, chatbots, live chat, social media marketing, ecommerce, engagement, social proof, social commerce, ecommerce marketing, 2023, AI

5 of the Best Ecommerce Marketing Campaigns of 2022

Posted by Claire Matthews on Thu, Sep 29, 2022 @ 03:27 PM

 

The ecommerce marketplace is continually getting more noisy and more crowded. If you want your brand to stand out, then you’re going to need a powerful marketing campaign.

In this blog, we’re sharing some of the best ecommerce marketing campaigns we have seen in 2022 to inspire you. 

Plus, we're sharing our thoughts on how to create your own campaign and make your brand shine. Let's dive in! 

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Topics: social media, Content marketing, strategy, social media marketing, ecommerce, social proof, social commerce, campaign, 2022, ecommerce marketing

The Power of Social Commerce and how it can Grow your Business

Posted by Claire Matthews on Thu, May 13, 2021 @ 02:35 PM

 

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There’s a new way to grow your business and drive sales, and it can be done directly on social media. Read on to learn all about the power of social commerce.

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Topics: social media, digital marketing, social media marketing, 2021, marketing tips, social commerce

Instagram: 9 Types Of Content That Get The Most Engagement [2023 Update]

Posted by Claire Matthews on Thu, Oct 13, 2016 @ 03:44 PM

 

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Instagram now has over 13 million active users in Australia. This presents a huge opportunity for you to promote your brand, but it also means that there’s tough competition.

How do you get your brand to stand out on Instagram in 2023? By having a clear strategy and through posting quality content that engages and excites your followers.  

So, what types of content get the most engagement for ecommerce brands? 

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Topics: Social Media News & Strategies, Evolution of Brands, social media, Instagram, social media marketing, ecommerce, social commerce, ecommerce marketing, 2023

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