The Internet is a vast and wonderful space where you can expose your business to the world and connect freely with your customers in just one click. It is also a space that can sometimes recruit trolls, negative comments and reviews, also in just one click.
A lot has changed since the beginning of commercial advertising. One of the biggest changes that has occurred is the perceptions of both men and women. But, now, with gender-neutrality becoming the norm is gender-specific marketing reaching it's demise?
If you are unaware, and if you are you have been missing out, there is a large dog community on Instagram. There are thousands of accounts made by pet owners dedicated to their best friend.
The Political Arena
Marketers tend to avoid mixing politics and business in fear of backlash and alienating certain consumer segments, and that tightrope walk has been made trickier by social media marketing.
#DeleteFacebook. The hashtag has gone viral on Twitter, with growing numbers deleting their Facebook accounts in response to the Cambridge Analytica data breach. For many, it has been a wake-up call about the amount of personal data they have shared online (unknowingly or not) and the ease of that data being misused and manipulated.
David Beckham’s famous tattooed body becomes an animated canvas in the new #ENDviolence campaign launched by Unicef on Monday, with scenes of harrowing physical and emotional child abuse playing out across his body.
Social media marketing is a big priority for a lot of businesses, but there is still room to grow for not-for-profits. More than half of nonprofits spend 2 hours or less per week on social marketing, whereas half of for-profits dedicate at least 6 hours per week to their social marketing.
From raising awareness to raising funds, successful social media campaigns are fundamental within any establishment willing to engage their online audiences. They are the most effective way to promote brand awareness and expand customer collaboration. This collection of social media campaigns set a perfect example of creative innovation and excellence.
Read time: 4 - 5 minutes
For big companies like Apple and Google, being able to offer the customers and users confidence in the fact that their private data is safe is of the utmost importance. It's not just the idea of feeling your data is safe, it's knowing that it will be safe and that all features and measures have been taken to ensure this safety. While any product or online service can be at risk of being hacked, with the right tools at our disposal, most of us maintain a level of confidence in the businesses behind set products and/or services.
Read time: 2 - 3 minutes
What was the date of David Bowie’s birthday? In what year did the Berlin Wall fall? How long can a guinea pig live? At what temperature can you bend steel? It’s questions like these that most of us take to Wikipedia.
The online community-driven encyclopaedia has gained the trust and uncanny behaviour of users all over the world – want to learn more about something? Wiki it.