5 Times a Hashtag Backfired

Posted by Steffen Wikhaug on Thu, Nov 29, 2018 @ 12:47 PM

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The internet does not forgive, and it does not forget. Your carefully planned hashtag can quickly turn into a bashtag at the flip of a switch.

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Topics: social media, social media marketing

Marketing To Millennials - From A Millennial

Posted by Jessica McKenna on Tue, Nov 20, 2018 @ 02:15 PM

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Hi, I’m Jess, I’m 24 and I am what's known as a millennial.

Speaking for my fellow millennials; we are a socially-conscious, open-minded and a widely diverse generation. On the other hand, if you were to ask my parents or grandparents, they would instead say we are “lazy, entitled, and shallow”. 

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Topics: Social Media News & Strategies, social media, Millennial

How To Build A Strong Brand Voice

Posted by Jessica McKenna on Thu, Nov 01, 2018 @ 01:51 PM

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What do Instagram's Gary Vee, Queensland’s Police Force and online media’s Thrillest have in common?

They all have a strong brand voice that is unique, distinct and clearly aligned with their company.  This is why these specific brands have a successful and loyal following - they relate to their followers on an individual level.

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Topics: social media, branding, voice

The Top 5 Instagram Story Apps Everyone Needs

Posted by Jessica McKenna on Tue, Sep 18, 2018 @ 10:16 AM

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Stop creating generic Instagram stories and start creating stories that reflect your brand!

If you are a frequent reader of our blog (welcome back), you have probably heard us mention many times before that video is the most powerful content at the moment. The stats are in and it is clearer than ever that consumers love to watch videos. They are informational and can give more of an insight into a brand than what a photo typically can.

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Topics: social media, Instagram, digital marketing, instagram stories

3 Extremely Important Uses For The Facebook Pixel

Posted by Sarah Phipps on Wed, Sep 12, 2018 @ 03:05 PM

 

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The Facebook Pixel is the way of the future, shaping the way we optimise our social ads. Like a digital super sleuth, it inconspicuously observes our online behaviour, taking notes for future reference (or in this case, future ads).

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Topics: Social Media News & Strategies, Advertising Tips, social media, Facebook, digital marketing, facebook ads, facebook pixel

Using Sponsored Content On Linkedin To Reach New Audiences

Posted by Jessica McKenna on Fri, Sep 07, 2018 @ 01:01 PM

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It may come as a surprise to some but LinkedIn is one of the most popular social platforms today, with over 250 million active users monthly, that shockingly doesn't add Snapchat filters to their photos or post about their beautifully decorated brunches. This makes LinkedIn a little fancier than its cousins, Facebook and Twitter, because of its noticeably more sophisticated and professional style. 

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Topics: Guide to Content Marketing, Generating & Nurturing Leads, social media, digital marketing, Linkedin

3 Ways Your Business Can Implement a Strong IRM Strategy

Posted by Sarah Phipps on Tue, Aug 28, 2018 @ 01:04 PM

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Influencer Relationship Management (IRM) draws its roots from Customer Relationship Management (CRM). If CRM is the way businesses create positive relationships with their customers, then IRM is the way in which these companies foster positive relationships with social media influencers. Basically, it covers anything necessary to maintain positive and strong relationships between businesses and their influencers.

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Topics: Social Media News & Strategies, social media

How To Optimise Your Website For Voice Search?

Posted by Jessica McKenna on Tue, Aug 21, 2018 @ 02:46 PM

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If there is one thing you should completely understand (or at the very least know about) before 2018 is over; let it be voice search. The tiny digital assistant you have with access to everything online.

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Topics: social media, smartphones, content, google

5 Key Steps to Integrate Social Media Into Your Content Strategy

Posted by Anthony Hayde - HubSpot on Mon, May 14, 2018 @ 04:12 PM

Margin strategy blog

HubSpot guest blogger - Anthony Hayde

Social media is a fantastic and (mostly) free channel to amplify your content, with billions of potential customers available almost 24/7. However, integrating social as part of your content strategy isn’t as simple as using a scattergun approach to hit everyone and anyone, with everything you’ve got.

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Topics: Social Media News & Strategies, Guide to Content Marketing, social media

Emoji Etiquette: How Your Business Could Boost Engagement With Emoticons

Posted by Nick Hall on Thu, May 10, 2018 @ 10:24 AM

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When emojis first broke onto the scene in 2010, business professionals had one of two reactions. Either they took no notice of the messaging update or they had an instant loathe for the little yellow smileys.

Whatever their reaction, it’s impossible to deny that emojis have now become part of our cultural dialect and their integration into today’s communication practises has been unheralded.

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Topics: Social Media News & Strategies, Online Advice, Technology, Apps, Evolution of Brands, social media, Instagram, customer interaction, twitter

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