How TikTok is Changing The Influencer Marketing Game in 2020

Posted by Clea Laird on Fri, Feb 21, 2020 @ 04:11 PM

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Gen Z is infatuated with TiKTok. It’s the fastest growing social media app in the world, and seems to be giving us a glimpse of the future; some even say it’s the single most important marketing platform today.

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Topics: social media, artificial Intelligence, influencer marketing, social media marketing, engagement, TikTok

Animal Influencers: What Our Furry Friends Have Taught Us About Instagram Marketing

Posted by Marina Popov on Mon, Feb 17, 2020 @ 04:25 PM

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We never thought we’d make a personalised Instagram account for our office dog… but now we might just be considering it!

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Topics: social media, Reach, Instagram, marketing, digital marketing, Content marketing, strategy, social media marketing, blog post

How To Write The Ultimate Customer Review Response - Plus Examples You Can Use!

Posted by Marina Popov on Wed, Jan 29, 2020 @ 11:47 AM

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Customer reviews can be both positive and negative; and with the constant increase in social media usage, reviews are often left online for the public to see.

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Topics: Social Media News & Strategies, social media, Algorithm, marketing, google, blog, blogging, facebook ads, strategy, social media marketing, Facebook boost, engagement, retargeting, Facebook audiences, Pillar pages, digital marketing trends, 2020

Supercharge Your Instagram Account With These 7 Post Ideas

Posted by Sarah Phipps on Wed, Nov 13, 2019 @ 12:00 PM

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Looking for insta-piration? You’ve come to the right place.

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Topics: Social Media News & Strategies, social media, Instagram, social media marketing

12 Digital Marketing FAQs That We Have The Answers To

Posted by Tiarna Adams on Mon, Jul 29, 2019 @ 02:29 PM

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When it comes to digital marketing, we have the answers! Below is a list of questions frequently asked by various people, business owners and marketers. We have compiled this list based off of the questions that we are often asked by our clients and the questions that are commonly asked online and on social media.

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Topics: Digital Marketing Statistics, Advertising Tips, Reach, Instagram, twitter, marketing, content, digital marketing, Content marketing, blog, blogging, electronic direct mail, seo, social media marketing, engagement, email marketing

How to Avoid the Most Dangerous Facebook Trap

Posted by Steffen Wikhaug on Tue, Jun 18, 2019 @ 02:13 PM

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Facebook is constantly tweaking its algorithms. Recent changes to the news feed have created a serious trap that every business owner needs to be aware of!

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Topics: Social Media News & Strategies, social media marketing

5 Step Guide to Creating a Facebook Marketing Strategy

Posted by Tiarna Adams on Tue, Jun 04, 2019 @ 03:00 PM

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At this stage pretty much everyone knows what Facebook is and how to use it. However, what a lot of people may not know is how to use Facebook as a marketing tool for their business. Or maybe you’ve already started using Facebook to promote your business, but you just want to improve your strategy. Either way, you have come to the right place.

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Topics: Generating & Nurturing Leads, social media, Facebook, customer interaction, marketing, Content marketing, strategy, social media marketing, voice, engagement, Facebook audiences

9 Ways to Improve Your Facebook Group

Posted by Tiarna Adams on Tue, May 21, 2019 @ 03:33 PM

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Following on from our recent blog, ‘Groups: The Future of Facebook Engagement’, we will be taking a more in-depth look into the various ways that you can improve your Facebook group. Do you run a business and want to start a Facebook group? Does your business already have a Facebook group, but you are looking for ways to increase traffic and maximise engagement? Follow these 9 steps to create a successful and effective marketing tool in the form of a Facebook group:

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Topics: Generating & Nurturing Leads, Public Relations, social media, Facebook, customer interaction, marketing, conversational marketing, social media marketing, engagement

5 Social Media Trends that will Impact Your Business in 2019

Posted by Molly Atkinson on Fri, May 10, 2019 @ 02:00 PM

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From social media stories to the new Facebook algorithm – how do we keep up? As marketers we need to learn how to properly leverage all social platforms, as being active and engaging on social channels is absolutely vital to a brand's survival.

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Topics: social media marketing, engagement

How to use Sponsored Content on LinkedIn to Reach New Audiences

Posted by Steffen Wikhaug on Thu, Apr 18, 2019 @ 02:00 PM

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80% of LinkedIn users have influence over their companies' purchase decision, according to LinkedIn. It is an untapped goldmine for digital marketing.

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Topics: Linkedin, social media marketing

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