At this stage pretty much everyone knows what Facebook is and how to use it. However, what a lot of people may not know is how to use Facebook as a marketing tool for their business. Or maybe you’ve already started using Facebook to promote your business, but you just want to improve your strategy. Either way, you have come to the right place.
Topics: Generating & Nurturing Leads, social media, Facebook, customer interaction, marketing, Content marketing, strategy, social media marketing, voice, engagement, Facebook audiences
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Following on from our recent blog, ‘Groups: The Future of Facebook Engagement’, we will be taking a more in-depth look into the various ways that you can improve your Facebook group. Do you run a business and want to start a Facebook group? Does your business already have a Facebook group, but you are looking for ways to increase traffic and maximise engagement? Follow these 9 steps to create a successful and effective marketing tool in the form of a Facebook group:
Topics: Generating & Nurturing Leads, Public Relations, social media, Facebook, customer interaction, marketing, conversational marketing, social media marketing, engagement
From social media stories to the new Facebook algorithm – how do we keep up? As marketers we need to learn how to properly leverage all social platforms, as being active and engaging on social channels is absolutely vital to a brand's survival.
Topics: social media marketing, engagement
80% of LinkedIn users have influence over their companies' purchase decision, according to LinkedIn. It is an untapped goldmine for digital marketing.
Topics: Linkedin, social media marketing
The internet does not forgive, and it does not forget. Your carefully planned hashtag can quickly turn into a bashtag at the flip of a switch.
Topics: social media, social media marketing
Top social media influencers are charging more and more money for sponsored content, so how can a small to medium business keep up? Go small or go home!
Topics: influencer marketing, micro-influencer, social media marketing