The thinking behind social media marketing is simple. Post content, build a following, increase your traffic and awareness, and increase your sales. Optimising for this chain reaction is the tricky part.
Hashtags have been around for a decade, but they’re only just getting started. Branded hashtags could be your company's key to the Holy Grail of social media marketing.
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Topics: Social Media News & Strategies
Facebook is constantly tweaking its algorithms. Recent changes to the news feed have created a serious trap that every business owner needs to be aware of!
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Topics: Social Media News & Strategies, social media marketing
You don’t have to leave Facebook to create and foster organic engagement.
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Topics: Social Media News & Strategies, Facebook, engagement
In the world of Social Media there is always new technology features and news; November is no exceptions. Instagram rolled out their new feature 'Your Activity' to track your app usage, Facebook updated Messenger to allow users to delete sent messages and Amazon re-opened it's entire store for Aussies.
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Topics: Social Media News & Strategies, Digital Marketing Statistics, digital marketing
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Hi, I’m Jess, I’m 24 and I am what's known as a millennial.
Speaking for my fellow millennials; we are a socially-conscious, open-minded and a widely diverse generation. On the other hand, if you were to ask my parents or grandparents, they would instead say we are “lazy, entitled, and shallow”.
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Topics: Social Media News & Strategies, social media, Millennial
Now boasting over a cool BILLION monthly active users worldwide, Instagram has become one of the most successful social networks.
In Australia, how many of us exactly are active Grammers? Whether personal or professional, in today's article, I take a look at a new series of Australian-based Instagram statistics to get to the bottom of how we're using the social platform in 2018.
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Topics: Social Media News & Strategies
Both WhatsApp and Snapchat made big leaps in number of users in Australia this October. With new iPhones released to the market, the marketshare of both iOS and the Safari web browser increased.
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Topics: Social Media News & Strategies, Digital Marketing Statistics, digital marketing
We all know that customer support is changing, and using Facebook Messenger as a marketing tool is a natural progression in the world of digital. When used correctly, Facebook Messenger is a tool that can be used to harness the full marketing potential of your business.
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Topics: Social Media News & Strategies, Generating & Nurturing Leads, facebook messenger
With over 400 million people using Instagram Stories every day, there’s no denying that there's a large opportunity to reach potential clients within the platform. Instagram Stories create an incredibly versatile platform for sharing and amplifying content.
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Topics: Social Media News & Strategies, b2b