The Facebook Pixel is the way of the future, shaping the way we optimise our social ads. Like a digital super sleuth, it inconspicuously observes our online behaviour, taking notes for future reference (or in this case, future ads).
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Topics: Social Media News & Strategies, Advertising Tips, social media, Facebook, digital marketing, facebook ads, facebook pixel
It’s been an interesting month. Facebook continues to run televised ads on its privacy commitments in the wake of user concerns and an increase in account deletion. Meanwhile, Snapchat’s Australian user count has risen after the roll out of new features.
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Topics: Social Media News & Strategies, Digital Marketing Statistics, digital marketing
Influencer Relationship Management (IRM) draws its roots from Customer Relationship Management (CRM). If CRM is the way businesses create positive relationships with their customers, then IRM is the way in which these companies foster positive relationships with social media influencers. Basically, it covers anything necessary to maintain positive and strong relationships between businesses and their influencers.
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The Internet is a vast and wonderful space where you can expose your business to the world and connect freely with your customers in just one click. It is also a space that can sometimes recruit trolls, negative comments and reviews, also in just one click.
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Topics: Social Media News & Strategies, Social Issues, Facebook, digital marketing
Even though we live in a digital era, communicating through screens, we like to know there’s a human behind it all – one with thoughts, feelings and personality. It’s therefore vital that you express your personal brand identity to your consumers in everything you do.
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Facebook, Twitter and Instagram are marketers most loved platforms. Pinterest often gets forgotten when it comes to digital marketing potential. However, with the recent introduction of a 'Promote' button to pins on business accounts in five different countries - including Australia - the list of reasons to advertise on Pinterest is expanding.
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Topics: Social Media News & Strategies, digital marketing, pinterest
HubSpot guest blogger - Anthony Hayde
Social media is a fantastic and (mostly) free channel to amplify your content, with billions of potential customers available almost 24/7. However, integrating social as part of your content strategy isn’t as simple as using a scattergun approach to hit everyone and anyone, with everything you’ve got.
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Topics: Social Media News & Strategies, Guide to Content Marketing, social media
When emojis first broke onto the scene in 2010, business professionals had one of two reactions. Either they took no notice of the messaging update or they had an instant loathe for the little yellow smileys.
Whatever their reaction, it’s impossible to deny that emojis have now become part of our cultural dialect and their integration into today’s communication practises has been unheralded.
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Topics: Social Media News & Strategies, Online Advice, Technology, Apps, Evolution of Brands, social media, Instagram, customer interaction, twitter
It’s no secret that social media dictates the way consumers interact with businesses today. Now more than ever, we view a company’s social media page as an online customer service forum, a chance for marketers to build positive relationships and boost awareness.
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Topics: Social Media News & Strategies, Online Advice, Advertising Tips, social media, customer interaction
A Survival Guide
As we have mentioned before, the Facebook Apocalypse is upon us. Another algorithm has been introduced that will prioritise content from friends and family while professional publishes will be pushed to the sidelines.
Your organic reach may begin to decline, but not to worry! Below we have prepared five simple social media marketing strategies to help navigate the End Times.
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Topics: Social Media News & Strategies, social media, Facebook, Reach, Apocalypse