Now boasting over a cool BILLION monthly active users worldwide, Instagram has become one of the most successful social networks.
In Australia, how many of us exactly are active Grammers? Whether personal or professional, in today's article, I take a look at a new series of Australian-based Instagram statistics to get to the bottom of how we're using the social platform in 2018.
Topics: Social Media News & Strategies
Both WhatsApp and Snapchat made big leaps in number of users in Australia this October. With new iPhones released to the market, the marketshare of both iOS and the Safari web browser increased.
Topics: Social Media News & Strategies, Digital Marketing Statistics, digital marketing
We all know that customer support is changing, and using Facebook Messenger as a marketing tool is a natural progression in the world of digital. When used correctly, Facebook Messenger is a tool that can be used to harness the full marketing potential of your business.
Topics: Social Media News & Strategies, Generating & Nurturing Leads, facebook messenger
With over 400 million people using Instagram Stories every day, there’s no denying that there's a large opportunity to reach potential clients within the platform. Instagram Stories create an incredibly versatile platform for sharing and amplifying content.
Topics: Social Media News & Strategies, b2b
The Facebook Pixel is the way of the future, shaping the way we optimise our social ads. Like a digital super sleuth, it inconspicuously observes our online behaviour, taking notes for future reference (or in this case, future ads).
Topics: Social Media News & Strategies, Advertising Tips, social media, Facebook, digital marketing, facebook ads, facebook pixel
It’s been an interesting month. Facebook continues to run televised ads on its privacy commitments in the wake of user concerns and an increase in account deletion. Meanwhile, Snapchat’s Australian user count has risen after the roll out of new features.
Topics: Social Media News & Strategies, Digital Marketing Statistics, digital marketing
Influencer Relationship Management (IRM) draws its roots from Customer Relationship Management (CRM). If CRM is the way businesses create positive relationships with their customers, then IRM is the way in which these companies foster positive relationships with social media influencers. Basically, it covers anything necessary to maintain positive and strong relationships between businesses and their influencers.
The Internet is a vast and wonderful space where you can expose your business to the world and connect freely with your customers in just one click. It is also a space that can sometimes recruit trolls, negative comments and reviews, also in just one click.
Topics: Social Media News & Strategies, Social Issues, Facebook, digital marketing
Even though we live in a digital era, communicating through screens, we like to know there’s a human behind it all – one with thoughts, feelings and personality. It’s therefore vital that you express your personal brand identity to your consumers in everything you do.
Facebook, Twitter and Instagram are marketers most loved platforms. Pinterest often gets forgotten when it comes to digital marketing potential. However, with the recent introduction of a 'Promote' button to pins on business accounts in five different countries - including Australia - the list of reasons to advertise on Pinterest is expanding.
Topics: Social Media News & Strategies, digital marketing, pinterest