It’s no secret that social media dictates the way consumers interact with businesses today. Now more than ever, we view a company’s social media page as an online customer service forum, a chance for marketers to build positive relationships and boost awareness.
A Survival Guide
As we have mentioned before, the Facebook Apocalypse is upon us. Another algorithm has been introduced that will prioritise content from friends and family while professional publishes will be pushed to the sidelines.
Your organic reach may begin to decline, but not to worry! Below we have prepared five simple social media marketing strategies to help navigate the End Times.
Image via. Thought Catalog
It seems bleak for social publishers on Facebook. In January, Facebook announced drastic changes to its news feed algorithm, prioritising content from friends and family. This was done in response to fake news and poor-quality content populating the social media juggernaut.
If you are unaware, and if you are you have been missing out, there is a large dog community on Instagram. There are thousands of accounts made by pet owners dedicated to their best friend.
The Political Arena
Marketers tend to avoid mixing politics and business in fear of backlash and alienating certain consumer segments, and that tightrope walk has been made trickier by social media marketing.
March was a tough month for Facebook. The biggest news story to rock the world of social media (as well as the world) was the Cambridge Analytica scandal.
There’s no doubt Facebook has changed the way we engage with customers, but what about the way we hire? With over 65 million businesses on Facebook, it was only a matter of time before the social media giants unveiled a job search feature to match. Enter Facebook Jobs.
#DeleteFacebook. The hashtag has gone viral on Twitter, with growing numbers deleting their Facebook accounts in response to the Cambridge Analytica data breach. For many, it has been a wake-up call about the amount of personal data they have shared online (unknowingly or not) and the ease of that data being misused and manipulated.
It’s been a busy start to the year, with big news stories (both good and bad) hitting the internet and social media world.
Seemingly overnight, Vero began to flood the internet. While hundreds of thousands of people signed up to the social platform in a matter of days, others scrambled to keep up.