5 Key Steps to Integrate Social Media Into Your Content Strategy

Posted by Anthony Hayde - HubSpot on Mon, May 14, 2018 @ 04:12 PM

Margin strategy blog

HubSpot guest blogger - Anthony Hayde

Social media is a fantastic and (mostly) free channel to amplify your content, with billions of potential customers available almost 24/7. However, integrating social as part of your content strategy isn’t as simple as using a scattergun approach to hit everyone and anyone, with everything you’ve got.

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Topics: Social Media News & Strategies, Guide to Content Marketing, social media

Emoji Etiquette: How Your Business Could Boost Engagement With Emoticons

Posted by Nick Hall on Thu, May 10, 2018 @ 10:24 AM

emoji for business

When emojis first broke onto the scene in 2010, business professionals had one of two reactions. Either they took no notice of the messaging update or they had an instant loathe for the little yellow smileys.

Whatever their reaction, it’s impossible to deny that emojis have now become part of our cultural dialect and their integration into today’s communication practises has been unheralded.

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Topics: Social Media News & Strategies, Online Advice, Technology, Apps, Evolution of Brands, social media, Instagram, customer interaction, twitter

The Death of Traditional Branding and the Rise of Human Equity

Posted by Nick Hall on Thu, May 03, 2018 @ 08:28 AM

human brands

When it comes to building a brand, the traditional approach has been conclusive of expensive advertising campaigns and big-budget corporate enterprise, but in this new era of social interaction, many brands are doing quite the opposite to great effect.

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Topics: Business News, Advertising Tips, Evolution of Brands, social media, customer interaction, marketing, human brands

Shoppable Instagram Posts: Australia’s Latest E-Commerce Trend

Posted by Nick Hall on Thu, Apr 19, 2018 @ 08:33 PM

instagram shoppable posts

When Instagram announced last year that they would be rolling-out shoppable organic posts for a select number of businesses in the US, few Australian retailers took notice. Now that the facebook-owned image and video app’s shoppable feature has finally hit our shores, it’s time businesses prepped their pages for the social shopper.

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Topics: Generating & Nurturing Leads, social media, Instagram, customer interaction, online shopping

4 Tips to Improve your Customer Service on Twitter

Posted by Rachael Fenton on Thu, Apr 19, 2018 @ 04:10 PM

Twitterphone

With 3 million active accounts in Australia, Twitter has become a great platform for customer engagement. Customers love interacting with brands they like, and really appreciate a response when they complain, with 96% of users being more likely to buy again after a good customer service experience on Twitter.

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Topics: Online Advice, social media, customer interaction, twitter, customer service

4 Tips to Boost Your Customer Engagement on Social Media

Posted by Nick Hall on Sun, Apr 15, 2018 @ 11:10 AM

boost customer engagement

It’s no secret that social media dictates the way consumers interact with businesses today. Now more than ever, we view a company’s social media page as an online customer service forum, a chance for marketers to build positive relationships and boost awareness.

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Topics: Social Media News & Strategies, Online Advice, Advertising Tips, social media, customer interaction

5 Ways To Use Snapchat To Increase Brand Awareness

Posted by Nick Hall on Fri, Apr 13, 2018 @ 11:20 AM

snapchat engagement

 With over 100 million daily users and over 400 million snaps sent each day, there’s no doubt that Snapchat is taken the social media world by storm, but what does this mean for marketers?

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Topics: Apps, Advertising Tips, social media, Reach, snapchat

5 Strategies to Survive the Facebook Apocalypse

Posted by Joseph D. Coleman on Wed, Apr 11, 2018 @ 03:43 PM

Margin blog 2

A Survival Guide

As we have mentioned before, the Facebook Apocalypse is upon us. Another algorithm has been introduced that will prioritise content from friends and family while professional publishes will be pushed to the sidelines.

Your organic reach may begin to decline, but not to worry! Below we have prepared five simple social media marketing strategies to help navigate the End Times.

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Topics: Social Media News & Strategies, social media, Facebook, Reach, Apocalypse

The Most Influential Dogs On Instagram

Posted by Rachael Fenton on Sun, Apr 08, 2018 @ 02:00 PM

dogwithphone

If you are unaware, and if you are you have been missing out, there is a large dog community on Instagram. There are thousands of accounts made by pet owners dedicated to their best friend.

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Topics: Social Media News & Strategies, Entertainment, Social Issues, social media, Instagram

The Polarisation of Social Media: Should Marketing Get Political?

Posted by Joseph D. Coleman on Sat, Apr 07, 2018 @ 08:30 AM

Margin blog 3

The Political Arena

Marketers tend to avoid mixing politics and business in fear of backlash and alienating certain consumer segments, and that tightrope walk has been made trickier by social media marketing.

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Topics: Social Media News & Strategies, Guide to Content Marketing, Digital Marketing Statistics, Social Issues, social media, Facebook, Apocalypse, politics, polarisation, marketing

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