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Following on from our recent blog, ‘Groups: The Future of Facebook Engagement’, we will be taking a more in-depth look into the various ways that you can improve your Facebook group. Do you run a business and want to start a Facebook group? Does your business already have a Facebook group, but you are looking for ways to increase traffic and maximise engagement? Follow these 9 steps to create a successful and effective marketing tool in the form of a Facebook group:
Topics: Generating & Nurturing Leads, Public Relations, social media, Facebook, customer interaction, marketing, conversational marketing, social media marketing, engagement
The internet does not forgive, and it does not forget. Your carefully planned hashtag can quickly turn into a bashtag at the flip of a switch.
Topics: social media, social media marketing
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Hi, I’m Jess, I’m 24 and I am what's known as a millennial.
Speaking for my fellow millennials; we are a socially-conscious, open-minded and a widely diverse generation. On the other hand, if you were to ask my parents or grandparents, they would instead say we are “lazy, entitled, and shallow”.
Topics: Social Media News & Strategies, social media, Millennial
What do Instagram's Gary Vee, Queensland’s Police Force and online media’s Thrillest have in common?
They all have a strong brand voice that is unique, distinct and clearly aligned with their company. This is why these specific brands have a successful and loyal following - they relate to their followers on an individual level.
Topics: social media, branding, voice
Stop creating generic Instagram stories and start creating stories that reflect your brand!
If you are a frequent reader of our blog (welcome back), you have probably heard us mention many times before that video is the most powerful content at the moment. The stats are in and it is clearer than ever that consumers love to watch videos. They are informational and can give more of an insight into a brand than what a photo typically can.
Topics: social media, Instagram, digital marketing, instagram stories
The Facebook Pixel is the way of the future, shaping the way we optimise our social ads. Like a digital super sleuth, it inconspicuously observes our online behaviour, taking notes for future reference (or in this case, future ads).
Topics: Social Media News & Strategies, Advertising Tips, social media, Facebook, digital marketing, facebook ads, facebook pixel
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It may come as a surprise to some but LinkedIn is one of the most popular social platforms today, with over 250 million active users monthly, that shockingly doesn't add Snapchat filters to their photos or post about their beautifully decorated brunches. This makes LinkedIn a little fancier than its cousins, Facebook and Twitter, because of its noticeably more sophisticated and professional style.
Topics: Guide to Content Marketing, Generating & Nurturing Leads, social media, digital marketing, Linkedin
Influencer Relationship Management (IRM) draws its roots from Customer Relationship Management (CRM). If CRM is the way businesses create positive relationships with their customers, then IRM is the way in which these companies foster positive relationships with social media influencers. Basically, it covers anything necessary to maintain positive and strong relationships between businesses and their influencers.
If there is one thing you should completely understand (or at the very least know about) before 2018 is over; let it be voice search. The tiny digital assistant you have with access to everything online.
Topics: social media, smartphones, content, google
HubSpot guest blogger - Anthony Hayde
Social media is a fantastic and (mostly) free channel to amplify your content, with billions of potential customers available almost 24/7. However, integrating social as part of your content strategy isn’t as simple as using a scattergun approach to hit everyone and anyone, with everything you’ve got.
Topics: Social Media News & Strategies, Guide to Content Marketing, social media