Social Commerce and the Rise of Live Shopping in Australia

Posted by Claire Matthews on Wed, Nov 01, 2023 @ 10:29 AM


In ecommerce, it can be challenging to keep up with the latest trends and technologies. In this blog, we’re exploring trends in social commerce and live shopping to keep you updated.

Social commerce is the use of social media platforms like Facebook and Instagram to market and sell products. It allows customers to make purchases directly from their social media apps, without needing to visit your website.  

Social commerce is fast and easy. For example, whilst scrolling through Instagram, you could see a set of skin care products, tap Shop Now, add it to your shopping cart and checkout within the app.  

Social shopping is becoming hugely popular for ecommerce stores. Let's dive in to see how you could use it for your store.

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Topics: social media, social media marketing, ecommerce, engagement, social proof, social commerce, ecommerce marketing, 2023, live shopping

How to use AI to Grow your Social Media Following

Posted by Claire Matthews on Thu, Mar 09, 2023 @ 09:00 AM


Social media has become an integral part of marketing for ecommerce businesses. It provides an opportunity to reach a large audience and build brand awareness.

Building a following on social media takes time and effort. Fortunately, artificial intelligence (AI) is helping businesses to grow their social media following more efficiently. 

In this blog, we'll discuss how you can use AI to grow your social media following and boost your ecommerce business.

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Topics: Social Media News & Strategies, Technology, social media, chatbots, live chat, social media marketing, ecommerce, engagement, social proof, social commerce, ecommerce marketing, 2023, AI

5 of the Best Ecommerce Marketing Campaigns of 2022

Posted by Claire Matthews on Thu, Sep 29, 2022 @ 03:27 PM


The ecommerce marketplace is continually getting more noisy and more crowded. If you want your brand to stand out, then you’re going to need a powerful marketing campaign.

In this blog, we’re sharing some of the best ecommerce marketing campaigns we have seen in 2022 to inspire you. 

Plus, we're sharing our thoughts on how to create your own campaign and make your brand shine. Let's dive in! 

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Topics: social media, Content marketing, strategy, social media marketing, ecommerce, social proof, social commerce, campaign, 2022, ecommerce marketing

How Social Proof Helps Increase Conversions

Posted by Claire Matthews on Thu, Apr 22, 2021 @ 03:15 PM


Imagine you’re walking down the street beside the beach looking for a good fish 'n’ chip shop. There are two shops, one is empty and the other has plenty of customers. Which are you going to choose?

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Topics: digital marketing, social media marketing, conversion, website conversion, 2021, social proof

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