The COVID-19 pandemic has taken a hold of the world for the foreseeable future and businesses are being hit hard. Many are shutting down, going remote, cutting staff and reducing spend. Some may not recover. But if your business has a predictable system for attracting and engaging with customers, you have a sound footing to weather this storm.
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Topics: strategy, digital marketing trends, coronavirus, covid-19
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We never thought we’d make a personalised Instagram account for our office dog… but now we might just be considering it!
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Topics: social media, Reach, Instagram, marketing, digital marketing, Content marketing, strategy, social media marketing, blog post
The internet is an ocean full of exciting content, which can sometimes mean it’s hard to keep up with your competitors.
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Topics: digital marketing, Content marketing, blog, strategy, seo, cornerstonecontent, engagement, retargeting, website conversion
Customer reviews can be both positive and negative; and with the constant increase in social media usage, reviews are often left online for the public to see.
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Topics: Social Media News & Strategies, social media, Algorithm, marketing, google, blog, blogging, facebook ads, strategy, social media marketing, Facebook boost, engagement, retargeting, Facebook audiences, Pillar pages, digital marketing trends, 2020
With 2020 around the corner, you've probably started coming up with a list of goals for your marketing in the new year - but have you thought about how you might measure their success?
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Topics: Guide to Content Marketing, social media, Instagram, customer interaction, twitter, marketing, google, Content marketing, strategy, KPI
Let me set the scene. You’re sitting in a marketing meeting and someone mentions content marketing. It’s a phrase you’re familiar with but you’ve never quite gotten around to googling the exact definition. You nod along confidently as if you know what’s going on. It’s now 15 minutes later, your boss has gone through 11 PowerPoint slides on the new content marketing strategy and you’re feeling a little bit lost. If this scenario sounds even vaguely familiar then you’ve come to the right place.
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Topics: Guide to Content Marketing, Generating & Nurturing Leads, Digital Marketing Statistics, Entertainment, emotive marketing, human brands, content, ads, infographics, digital marketing, Content marketing, blogging, strategy, branding
We all know someone who rolls their eyes at the mention of the word ‘blogger’. A lot of people may be of the opinion that blogging is pointless or that they are above such a millennial-centric trend or some people might even think that writing blogs is easy and that anyone can do it. In actual fact, these assumptions couldn’t be further from the truth. HubSpot’s Ultimate List of Marketing Statistics for 2019 states that marketers who prioritise blogging are 13x more likely to have a positive ROI. However, blogging can be difficult, and almost no one gets it right the first time. Below are some common blogging mistakes that you should avoid:
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Topics: Reach, marketing, content, Content marketing, blog, blogging, conversational marketing, strategy, branding, engagement
From YouTube stars to YouTube ads, video marketing and online adverts can be used to promote just about any business, product or service. Below are 7 statistics that should inform and inspire your company’s very own YouTube marketing strategy:
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Topics: Digital Marketing Statistics, Entertainment, Reach, marketing, human brands, youtube, content, ads, advertising, digital marketing, Content marketing, strategy
At this stage pretty much everyone knows what Facebook is and how to use it. However, what a lot of people may not know is how to use Facebook as a marketing tool for their business. Or maybe you’ve already started using Facebook to promote your business, but you just want to improve your strategy. Either way, you have come to the right place.
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Topics: Generating & Nurturing Leads, social media, Facebook, customer interaction, marketing, Content marketing, strategy, social media marketing, voice, engagement, Facebook audiences
In the age of hashtags, likes and tweets, it is easy to assume that email marketing has become a thing of the past.
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Topics: Digital Marketing Statistics, customer interaction, marketing, digital marketing, EDM, strategy