The Latest in #Digital

Virtual reality has been a buzzword over the past few years, but it’s a technology we haven’t really seen it yet. You might understand the basic concept, being able to immerse yourself in an alternative reality using a headset. But many of us haven’t experienced it yet because a lot of the technology available is so expensive (with some being hard to use) it might be best to stay in real reality. But this about to change. Introducing Daydream.

The results are in and the United States of America now has it's 45th President. Donald J Trump was elected yesterday after a very close vote count that had the whole world holding their breath. Many people were left in shock after the Democratic candidate Hillary Clinton didn't come out on top, but a lot were celebrating Trump's win for the Republican Party.

Programmatic buying: the term might not mean that much to you. However, its rapid growth in the world of marketing and advertising marks a big change.

Facebook announced last year, as part of their internet.org initiative, that they will be launching a satellite to provide free internet access to remote parts of Africa. In this part of the world there isn’t an existing infrastructure to support a consistent internet service, and also many people can’t afford to purchase an internet plan, so this will be a huge continental game changer.

In this post, we just had to share Persol Sunglasses’ innovative way to involve users in their story - drawing a graphic novel in real time on Instagram, or as they say ‘modern storytelling for a classic product that’s been redesigned’.

Read time: 4 - 5 minutes

For big companies like Apple and Google, being able to offer the customers and users confidence in the fact that their private data is safe is of the utmost importance. It's not just the idea of feeling your data is safe, it's knowing that it will be safe and that all features and measures have been taken to ensure this safety. While any product or online service can be at risk of being hacked, with the right tools at our disposal, most of us maintain a level of confidence in the businesses behind set products and/or services.

Read time: 3 - 4 minutes

Anonymity and the internet. Nowadays, people are more concerned than ever about how much of what they do online can be captured, retained and used - be it by hackers or government bodies. While some may argue that things such as data retention can be used to protect against malicious online activity and in uncovering criminal movements, such operations also present concerns for legitimate online users (aka the majority of the population) who don't want to have their privacy and right to expression compromised.

Read time: 2 - 3 minutes

It's been yet another busy week in digital, so in today's article I'll be taking a look at two recent stories that have been making the rounds. Both have to do with the world of online mobile advertising, but they come from very different ends of the scale.

Read time: 2 - 3 minutes

What was the date of David Bowie’s birthday? In what year did the Berlin Wall fall? How long can a guinea pig live? At what temperature can you bend steel? It’s questions like these that most of us take to Wikipedia.

The online community-driven encyclopaedia has gained the trust and uncanny behaviour of users all over the world – want to learn more about something? Wiki it.

Read time: 3 - 4 minutes

With 2016 now well and truly here, so begins another round of tech events that have become global staples over the years. In January, the Consumer Electronics Show is undoubtedly the most popular. Held in Las Vegas every year, CES allows global brands to show off their latest tech innovations, whether they come in the form of self-driving cars or are the next step in smart hardware. This year, CES is running from Monday, 4 January to Saturday, 9 January (relative to the local time Vegas). But what can you expect to see this year?