Why Is Environmental Sustainability Important To Margin Media?
Margin Media is headquartered in Australia, which is home to some of the world’s most unique wildlife, as well as it’s pristine coastal areas and an outback brimming with nature. We want to preserve that as much as possible. Our country is increasingly exposed to rising sea levels, floods, and more recently concerning - heat waves, drought, and bushfires that are devastating our land.
As expectations surrounding corporate responsibility increase and transparency becomes more prevalent, businesses across Australia are recognizing the need to act on sustainability. Professional communications and good intentions are no longer enough; the time to act is now.
Where Will We Start?
Here are a few ways we’re working towards becoming a more sustainable agency in 2020:
1. Monthly Green Challenges
We’ll be running monthly challenges with incentives across our team - think a month without plastic eating utensils, or a prize for the person who can produce the least non recyclable waste.
2. Reducing Electricity Use
We pledge to turn off all our desktop computers before we leave at night - no sleep mode, and turning outlets off at the wall. If someone forgets, we, we’ll have to put some money in our “green jar”, which goes towards an environmental fund of our choice.
3. Vegan and Vegetarian Days
Once a week, our team will be going vegetarian (or even vegan, if you dare)? Cutting down on meat can have a huge impact on the health of the planet. (See The Food Revolution and EarthSave for statistics and information.)
4. Composting and Recycling
We’ll be using a Brisbane City Council approved compost bin to commit all our food wastage back to the Earth. We’ll also be implementing different bins for unusable food waste, paper recycling, and aluminium.
5. “The Reduce, Reuse, Recycle” Mindset
Finally, we’ll be encouraging an ethos for our whole team of: “Reduce, reuse, recycle”. tHis means more than just throwing old notepaper in the blue bin (though you needn’t stop doing that). It means we will REALLY be thinking about everything we use. Do you need disposable cups at the water cooler? Can you use the other side of the used sheets of paper you’ve thrown in the recycle bin? Australia has added a fourth R – Refuse. Simply put: Don’t buy stuff you don’t need. And, when you do make a purchase, bring your own bags.
Why Should My Business Go Sustainable?
For a start, it’s becoming more common knowledge that consumers increasingly don’t shop for products, but instead shop for companies. Businesses that have a mission of environmental sustainability can build a reputation with consumers as eco-friendly. In fact, as much as 25% of consumer behaviour is led by reputation! As awareness and activism around environmental issues increases, businesses that are proactive in building sustainable practices are the most likely to find themselves succeeding.
Embracing environmentally sustainable business practices can have a number of significant benefits. Sustainable businesses are often the most innovative because they are constantly reviewing processes to find new solutions. In contrast, other organisations are more likely to simply stick with the processes that have worked in the past, without considering better and greener alternatives. Eco-conscious businesses also generally have employees who are more invested in the business culture, which provides more fulfilling jobs. A focus on ensuring sustainability also builds a culture of accountability throughout the organisation.